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Asean Journal on Hospitality and Tourism

Asean Journal on Hospitality and Tourism

Volume 4 , Number 1

Hotel Information Technology Adoption: The Case of the Philippines

 Edieser L. de la Santa

Asian Institute of Tourism, University of the Philippines


 Myra Vina D. Agatep

College of Business Administration, University of the Philippines

This paper attempted to examine the extent of use of information technology among Philippine hotels, their speed in adopting technology, the degree to which these hotels actually use new technology; and to investigate factors that influence their decision to adopt or not technology. The study found that Philippine hotels, though quite late in technology adoption, own a mixof information technologies that appear to slant towards improving guest service. The intrinsic characteristics of technology seem to be the main factor in the decision to adopt technology while IT illiteracy and the prohibitive cost are the main reasons for non-adoption. The research likewise affirmed that ownership structure and firm size positively affect adoption behavior. The results manifest organizational rationalism and recognize the power of social and cultural forces to shape IT adoption behavior. Possible implications were raised regarding strategies that address IT literacy and cost, and enhancing absorptive capacity of small hotels.

Key words: Information technology, technology adoption, Philippine hotels

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Using Stated Preference Data to Explore the Factor Affecting Tourists' Cruise Vacation Preference

 Chaang-Iuan Ho

Department of Leisure, Recreation adn Tourism Management, Chao Yang University of Technology, Taiwan


This study aims to identify thhe factor that affect tourists' preferences regarding cruising between Taiwan and its minor islands. To some extent, such cruise serve as a hypothetical travel product.

Key words: Stated preferences, cruise tourism, binary logit model

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Motivations for Choosing To Study Tourism and Hospitality Management: A Comparison of Mainland Chinese and Taiwanese Undergraduate Students

 Kuo-Ching Wang

Graduate Institute of Recreation, Tourism, and Hospitality Management, National Chiayi University, China

 Lei Li

Tourism Department of Fudan University, Shanghai, China

 Shuling Song

Tourism Department of Fudan University, Shanghai, China

 Ying-Zhi Guo

Tourism Department of Fudan University, Shanghai, Cina


More and more students choose Hospitality and Tourism Management (HTM) as their subject field in the universities and colleges in both Mainland China and Taiwan. The objective of this study was to investigate motivations of undergraduate students in choosing a HTM program for both Mainland China and Taiwan.

Key words: Students, motivation, Hospitality and Tourism Management (HTM), Mainland China, Taiwan

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Developing Ecotourism in Yunnan: The Key Role of Educationn in Achieving Long Term Sustainability

 Bruce Prideaux

School of Business, James Cook University, Quensland, Australia


 Ying Tao

Department of Tourism Management, Yunnan Finance and Trade Institution, Yunnan, PRC China

Possessing a unique range of high value ecosystem, landscapes, heritage and indigenous cultures, Yunnan (China) has embraced ecotourism as the major form of tourism activity promoted by the provincial authorities.

Key words: Yunnan, sustainability, ecotourism, education, China

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Tourism Cooperation and Peace-An Example from the Divided Nation of Korea

 Young-Sun Shin

Department of Tourism Management, University of Honam, South Korea


This paper addresses a numebr of key issues related to tourism cooperation and peace, using the case study of the divided nation between South Korea and North Korea. On a small country with limited resources as two Koreas, tourism can constitute a development tool, which may contribute to the long term viability of the economy.

Key words: Tourism cooperation, divided nations, peace, political boundary, Korea

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Is PBL Culture Fair? The Influence of Group Cultural Compositions on Student Performance in a Problem Based Learning Setting

 H. Otting

 Klaas Eringa

 Lientje Siehoyono

Hotel Management, Petra Christian University, Surabaya, Indonesia


 W. Zwaal

This paper reports the result of an explanatory study of the application of Terenzini (2001) and Eringa (2002) to an educational institution, one of the Netherlands' higher education in which apply PBL as an educational system. Recently, the International Hospitality Management (IHM) undergraduate program has decided to deploy internationalization and culturalization as a strategic instrument for the diversification of its curriculum.

Key words: Group cultural compositions, problem-based learning, student performance, student background, tutor background, nationalities

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Impacts of Tourism Development in Malindi: An Analysis of Gender Differences in Perception

 Wanjohi Kibicho

MOI UNiversity, Department of Tourism Management, Kenya


Tourism is the largest component of Malindi's local economy. The growth of industry is not without some socio-cultural impacts in the coast region, thus calling for a critical examination of tourism development and the hosts' socio-cultural dynamics.

Key words: Kenya, Malindi, socio-cultural impacts, tourism development

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